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Streetwear

After taking over major urban cities in the '90s - deeply intertwined with subculture during the era - streetwear still holds a grasp over contemporary clothing to this day. The roots of streetwear remain - a canvas for labels to tell their own stories. Over the years collections have evolved as brands experiment with fabric and silhouette, developing wholly individual aesthetics that make the genre so eclectic. At HIP we stock classic streetwear pioneers alongside the new, up-and-coming brands making noise in their own scenes.

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