New Era

Ehrhardt Koch founded New Era in 1920 and was a turn of the century pioneer with the goal of revolutionizing the headwear business. By 1950, New Era was the only independent cap maker supplying caps to big league baseball teams. With a hefty roster of clients including the Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians and Detroit Tigers. In 1953, New Era’s founder Ehrhardt Koch passed away at the age of 68. His legacy of passion, integrity and original craftsmanship lives on through the brand and shapes the core values of the New Era to this day.