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HIP Winter 21 Friends & Family Lookbook

As the colder months get into full swing, we are pleased to share the HIP Winter 21 Friends & Family lookbook. To better showcase our brand ethos and latest collections, we wanted to shine a light on our team, friends of the brand and the general closer circle within HIP that make us what we are. Friends and family of HIP carry their own personality and style uniforms, mixing what we offer into something unique and new. The process of the lookbook has been about focusing on the people that make HIP tick

Getting To Know: Alex Dondero – LQQK Studio

Established in 2010 by Alex Dondero as a printing studio and later on as both a clothing and record label – LQQK Studio first began as a creative hub for printmaking and design work based in Brooklyn, New York. Alongside offering top of the range printing and creative design services for both local and global clients, LQQK has developed a reputation for its seasonal and sporadic apparel and accessories offerings which push the boundaries in both the graphic design and screen-printing realm, producing totally unique takes on the classic hoodie, tee, cap and more

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