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Stüssy

Streetwear pioneers Stüssy have you covered when it comes to your daily rotation, ranging from stock logo tees, bold seasonal graphics or the latest collectible accessories from each collection. Explore the latest Stüssy Basics and new season collections at HIP. Established in 1980 by Shawn Stussy who originally began selling his own hand made surf boards on Laguna Beach. Stüssy quickly gained popularity within the surf, skateboarding and hip-hop communities. Stüssy’s focus on casual, well made clothing with a strong brand identity resonated with the youth heavily and became one of the most sought after brands in the streets. Before followers, likes and online views, the International Stüssy Tribe (IST) was something you really wanted to be a part of in the late 1980s and early 1990s. To many, it was represented by the brand’s campaigns, which appeared in cult publications such as The Face and Thrasher. The so-called “International Stüssy Tribe” spread its message with custom varsity jackets, graphic tees and baseball caps – but most importantly also through a shared lifestyle for all. The Stüssy style did to clothing what hip-hop did to music: creating something new and fresh by moving around the familiar. Stüssy has continued to reach a place where few that would question the brand’s continued relevance and staying power. Standing as an outfitter of the cool in multiple subcultures globally, with each collection and collaboration causing mass discussion and desire.

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