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Fucking Awesome Clothing
Fucking Awesome is the brainchild of legendary skater Jason Dill. The label first originated in 2001 after Dill was inspired by streetwear protagonist Shawn Stussy to inscribe his name on t-shirts, which became stocked at Supreme stores in New York and Japan. Soon after, Dill changed the brand's name to Fucking Awesome - a thought-provoking name that resembled the experimental and DIY nature of the brand. After Kanye West was spotted wearing a Fucking Awesome all-over print hoodie, the brand exploded within the early 2000's streetwear scene. Today the label - now fully established - sits at the inter-section between skate clothing and streetwear. Fucking Awesome's Men's collection features a creative and eclectic mix of graphics, classic branded pieces, accessories and even elevated garments that translates the label's spirit and unique aesthetic into more formal clothing. Explore our Fucking Awesome Men's Clothing range with us at HIP.
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