Nudie Jeans Co.

Born out of the Swedish coastal city of Gothenburg, Nudie are firm believers that denim should be worn raw, washed only when essential (six months at the very earliest) and loved like a brother. Nudie is a pure denim brand that’s passionate about organic fabrics, its sustainable and ethical approach to manufacturing and have the mind-set that denim tells a unique story, individual to the wearer’s lifestyle. The Hip Store has a lot of time for raw denim and is in a better place with Nudie back in the mix and our collection includes some of the best selvage denim around.