Awake NY

Awake NY is a New York City streetwear label that is a product of Angelo Baque, Supreme’s former brand director. Baque was at Supreme for ten years and played a pivotal part in catapulting Supreme to the dizzy heights it currently vacates. Awake NY sits under Baque Creative that is an agency the New Yorker formed in 2012 alongside the launch of his own line, Awake NY. Distribution is very limited with only six stockists worldwide including The Hip Store. Baque’s label captures the vibrant spirit and energy that makes NYC unique. The SS18 collection launched exclusively at Dover Street Market’s New York Spring Open House with an art installation and an exclusive DSM t-shirt. Awake NY’s latest line is a colourful range of US-made streetwear essentials including hoodies and t-shirts. Features include the brand’s script logo, a basketball graphic that is a reference to the city’s connection to street basketball and a print that pays homage to the Mexican self-portrait artist Frida Khalo.