RetaW

Launched in 2009 by Japanese cultural leaders Hiroshi Fujiwara and Daisuke Murakami, Aoyama based fragrance brand retaW (Water spelt backwards) sets out to create deeply thought-out scents for you to immerse yourself in wether at home or on the go. Drawing heavily on the influence of music, each fragrance in the curated retaW line up is made with a particular musician or record in mind, hinting at the particular notes contained in the scent. retaW's all-encompassing range features candles, hand washes and creams, fabric sprays, room hang tags, shampoos and more for a 360 lifestyle experience.