Coming soon to The Hip Store is a very special and tightly limited G-Shock watch in collaboration with Nick Clements of Men’s File Magazine. Nick Clements is a professional fashion photographer and filmmaker and current editorial contributor to Men’s File magazine. Since 1990 Nick’s fashion images have appeared in most significant men’s fashion magazines in [...]

Countless pages of coverage are often afforded to the well known, more established youth cultures and styles that have emerged over time. Many of them have been reincarnated for more modern tastes, many are looked upon for inspiration for contemporary collections and all are celebrated in some degree either through book, film of documentary. Together [...]

In this materialist modern age there’s an almost incessant desire to categorise things, be it music, fashion or culture and assigning something to a certain genre, a specific style or an underground movement is almost a necessity for some. From a style point of view, how many times has a media influenced revival taken place [...]

The guys over at Vice took some time out to interview Everton, one of the founders of The Hip Store to take a look back over the years and take a look at where The Hip Store came from. We’ve come a long way over the years! “Invisible Hand is Vice Style’s new series on online [...]

When the fashions and styles of previous generations cascade through to the modern day wardrobe, reborn, revived and celebrated in equal measure, it’s easy to see where the saying ‘fashion goes around in circles’ comes from. However, rummaging around vintage clothing shops or flicking through old photographs to see the things being worn by our [...]

As part of our ongoing Style series we caught up with British designer Oliver Spencer, a firm favourite here at Hip. Tell us a little bit about your background,  how did you initially come to be involved within fashion, how did you start out? I was born in Coventry, raised in Harrogate. I initially stepped [...]

Adidas Originals by Originals presents yet another exciting outcome of joint design work with a comprehensive capsule collection. Launching in October 2011, the second collaboration between the most iconic streetwear brand and the world’s leading snowboard brand unveils a co-branded lifestyle line that brings together the aesthetics of both labels with true inspiration from 90s [...]

This season we took a trip 20 meters below in search for a suitable testing ground for some of our favorite Autumn/Winter pieces. Our creative direction team Broken Twill who branded and built thehipstore.co.uk comissioned friends at Brown Bread Films to complete this stunning visual piece in less than 3 days from start to finish in [...]

  A fine correlation between young working class men and the undeniable desire to be well turned out has been standard protocol in relation to the various youth cultures this country has seen come to fruition throughout the years. Fashion and attitude have always been an integral part to many of the famous and infamous [...]